Market Research & Development
Differentiation of products and services, market segmentation, brand positioning, the three pillars on which rests the reality of modern Strategic Marketing, must be defined, and redefined, and placed in working order. From simple Restyling and strengthening of our brands to the Branding and Co-Branding, because without brand prestige there is no solid basis on which to rely and on which to grow; through active management of a real communication media, with creative actions (“guerrilla marketing”, high impact, low cost), and selective and regular release of Newsletters, because everything is done but not said, does not really exists; or the deep and inescapable definition and development of Strategic Business Units (SBU), because not always we recognize and use all our possibilities for growth and expansion; to the formulation and reformulation of Marketing Plans and Sales Actions, because without clearly and defined goals, the success is just a matter of luck… and failure of time. Are just some of our strategic skills to achieve business success, also in our sector. Strategic Marketing Tools that is necessary need to know how to deploy and combine effectively together, to reach tools and skills working for us.
But most important, and first of all: without a personal commitment, profound change, consistent with the professional plan, it is not possible to achieve the vision and the right direction in business, allowing us to achieve differentiation and positioning, which leads us to business success.
Strategic Market Positioning
Market Segmentation Strategies
Strategic Management Processes
Digital Marketing Boutique
Trade and Market Share Projections
Corporate operations & Public Tenders
Management Skills and tools
Strategic Marketing · Strategic Method
Through the Strategic Marketing, our Strategic method for the maritime and transportation sector primarily pursues the following objectives:
- Accurate identification of needs and motivations of our potential market (prospects, clients, customers, but also competitors, potential strategic partners, new entrants, etc.);
- The definition of the main core business of the company, and identifying potential new products and services, and subsequent structuring or restructuring based on Strategic Business Units (SBU) on which to base their orderly and rational growth, and also the creation of an authentic and distinctive company philosophy, as a maritime and transport corporation;
- Identifying new business opportunities, new markets and new targets, potential niches and market segments, and areas of expertise (with higher barriers to entry for new competitors) and, consequently, the reorientation of company towards these approaches to production within our maritime industry;
- The professionalization of companies and their strong orientation towards the objectives and goals with innovative and analytical sense;
- The implementation of a real commercial pressure, directing efforts towards customer and market share, based on new skills and a global strategic vision;
- Establishment of new highly efficient business habits as part of philosophy and strategic vision of the company, such as the continued strategic analysis, forecasting contingencies, or of course the most popular SWOT analysis, the Porter Analysis of the 5 Forces, etc.;
- The approach of the particular Strategic Marketing and Sales Plans and their implementation, taking account on the current resources of the company;
- Monitoring of the entire strategic process.
Strategic Management Processes
Our Strategic Management Process for the maritime sector and the Transportation industry, consists of four distinct phases:
Advantages and distinctive internal analysis of the company. External analysis of the sector and key factors. SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats. New entrants, Rivalry, Power of Buyers and Suppliers, Threat of substitute services. Market Segmentation. Selection of markets. Competitive Analysis. Analysis of the environment. Marketing audit. Positioning value.
2Planning and Strategy Formulation
Defining Vision, Mission and Corporative Values. The vision of the company is an intuitive process that results from experience. The mission defines the reason for the company, which will affect their present and future activities, provides unity, sense of direction and guidance in making strategic decisions. The company philosophy is the system of values and beliefs of an organization.
3Implementation of the defined Strategic Management
Communication and information flow in the company; Organizational structure that maximizes the strengths and skills; Commitment and identification with the company objectives, strategies to move to action; Integration or Network Organization. The success of the Strategic Management Process really depends on the organization and the support of its people.
4Evaluation and Control of the Strategic Management
Evaluation and Control of the Strategic Management Process. Monitoring, evaluation and adjustments of any necessary changes in the execution plan, in order to redirect the company and achieve business success.
Digital Marketing Boutique
Consequence of the above, indeed, it is often the need for a Digital Marketing, which we also offer to our clients, specialized and focused in the maritime and transportation sector. The Digital Marketing is closely related to the Strategic Management process of Media and Communication, with branding positioning (Branding and Co-branding), service differentiation, and market segmentation.
In Maritime Consulting Group Spain we can design and create your corporate website, so that you can get a growing community of prospects and customers to your business, thereby fostering loyalty and connection with your brand. Whether as part of a broader action of a Digital Marketing plan, or not. In any event, our large and proven experience in the transportation sector, leads us to ensure full focus of your website with the sector it belongs. We use the latest technology and can guarantee the highest performance, secure and stable, lightweight and fast, Responsive to not have to worry about the adaptability to tablets and mobile platforms, and on the latest HTML5 technology. SEO Optimization and Microdata: we create websites with enhancements for effective and quick presence in search engines, while we use Schema.org microdata, which further enhances the communication of your website with search engines.
Best of all, an offer that is very hard to find in the market at today: our more than 25 years experience in the Transport sector, ensuring that your strategy of Digital Marketing is a Boutique, highly specialized and focused on the industry that your company and brand belongs, based on a large and recognized expertise in the maritime and the transportation sector, and on a broad base of professional relations and contacts.
Branding and Co-Branding · Communication and Media Management
Aware that everything is done and not said, does not really exist, our Strategic Model for the renovation of our sector integrates the most innovative and modern techniques of business communication, pursuing the objective of strengthening the Brand itself (always at the lowest possible cost, and because otherwise we would go to the expeditious and costly investment in advertising). For the purpose, of course, to finally grow market share and thereby in turnover, business benefit, increase share value for shareholders… which is what in the end is business; because even if we do not it comes down to a cold operating account, the economic viability of the company is what fundamentally seeks sustainability.
But, so that communication will be not only effective, but efficient for company results, must be well focused and better targeted; strategically managed. Focused on new technologies and means of information, and directed essentially to the needs and motivations of our potential target.
Recipient precisely on a strategic approach is not always our ultimate customer or not always coincide with our purchaser of goods and services, depending on the strategic objective adopted. Customers themselves, but also market, competitors or potential partners; all generate their own strategic message, and are potential recipients of our private activity Communication.
Through our strategic vision, we define the message of the company and its audience, and we relate to companies with its natural market, using and abusing the “free” offered by new technologies and other elements and skills we believe useful. Especially because of a professional knowledge about it, that “free” we have indicated is derived, and many times more venture investments in expensive advertising campaigns is avoided.